Introduction to Quantitative Methods (concepts, scope, application, limitations), Linear programming concepts (formulation of problems, methods, solutions, sensitivity analysis, interpretation of optimal tableau), Special topics (transportation problem, formulation of model solution, balanced unbalanced problems, maximisation and minimisation, degeneracy, prohibited routing problems, assignment problems), Network Analysis (CPM/ PERT, concept, definitions, job events, arrow diagrams, time analysis, critical path, floats, crashing, updating, network probability assessment in PERT).

Meaning, definition, marketing information system and marketing research, importance, nature, advantages, limitations, consumer orientation to marketing, branches of marketing research, methods of research, selection of suitable method, techniques for conducting research, communication with the management on research reports and marketing decision making.

Personality, personality development, learning, nature synthesis, work motivation and ethics, productivity, leadership, leadership role models, creativity, natural environment and human society, conflict, experiences of effectiveness of practices.

Introduction, types of econometric model building, single equation models, properties of OLS estimators, statistical tests, preparation of ANOVA tables, problems associated with the models, simultaneous equation models, simple IO models.

Balance of payment, international monetary system, IMF, foreign exchange market, international financial markets, international equity markets, multilateral financial institutions, exposure and risk in international finance.

Communication process and models, organisational structure of advertising agencies and it's functions, evaluation of agency, advertising objectives, brand position and image, persuasion and attitudinal change through appropriate copy development, copy decision creation and production of copy, budget, media planning and research, measuring the effectiveness of a campaign, PR, planning and designing sales programes, trade in discount coupons.

Financial objective, capital expenditure projects, discounted cash flow techniques and it's application, negotiating term loans proposals with banks, merchant banking, underwriting of securities, internal funds as a source of finance, dividend policy, bonus shares, equity capital as a source of finance, rights issue and issue at premium, prospectus of issue of securities, basic valuation concept, corporate taxation, inflation and it's impact on corporate finance.

Project Work