Nature and scope, trends, leisure industry, transport industry, travel tourism hotelry and catering, hospital management, housing and construction, IT industry, financial industry.

Introduction, function, objectives, analysis of financial statements, ratio analysis, fund flow analysis and cash flow analysis, theory of capital structure, working capital management, risk and return trade off in management of working capital, approaches to management of working capital, determining of working capital requirement, cash and marketable securities management, receivable management and credit policy, sources of financing working capital, sources of long term finance.

Overview of logistics function, strategy and planning, logistics system fundamentals, transport system, logistics planning process, facilities location decisions, inventory policy, purchasing and product scheduling decisions, logistics organisation, logistics costing and performance auditing.

Historical perspective, types of cooperative, consumers, agro processing, food processing, industrial and housing, commonality of approach in respect of cooperative and corporate sector, problems faced, problem of democratic management and it's relationship to professional management clear cut delineating of role of the law.

Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution in rural markets, satellite systems, state trading an rural market, primary retail wholesale markets, secondary wholesale markets, terminal markets, methods of sale, marketable and marketed surplus, marketing agencies, marketing finance, lack of organisation among producers, forced sales, superfluous middlemen, multiplicity of market changes, malpractice's of middlemen, absence of grading and standardisation, inadequate storage facilities, underdeveloped transportation system, lack of information, high cost of borrowing, lines of improvement, establishment of regulated markets, use of standard weight and measures, provision of marketing news, improvement in transportation, improvement in grading and standardisation, improvement in storage facilities, development at cooperative marketing.

Project Work