Syllabus of Semester IV - Bachelor of Management Studies (BMS) of University of Mumbai

4.1 International Marketing

Theories of international trade, globalization, WTO, ecology and environment, ethical issues, foreign MNC's, Indian MNC's, competitive strategies, international marketing concepts, international advertising, studying the environment for identifying opportunities and threats and devise appropriate strategies, products and pricing, need to increase exports, Indian institutions and facilities to promote exports.

4.2 Elements of direct and indirect taxes

Income tax (concept, scope, incidence of taxation, (head of income- salaries, property, business income, capital gains, other sources), exclusions, deductions). Sales tax (scope, registration, tax on works contract, purchase tax (implications of branch transfers and consignments)). Excise duty (scope, definitions and valuation principles, Modvat).

4.3 Export-Import procedures and documentation

National economic self-reliance, practices and problems of international marketing, regulations for international trade, export in world markets, import substitutions, export promotion, difficulties in foreign trade, export procedure documents, STC's, import trade, import procedure and documents.

4.4 Management of Small Scale Industries

Meaning, role, definition, policies governing SSI's, industrial estate and industrial districts objectives, rural industries, ancillary industries, organisational structure, types of organisation, finance requirements, importance of fixed and working capital, factors determining finance requirements, means of finance, role of SIDBI, discounting of bills, working capital management meaning, working capital, objectives of working capital and it's composition, tax benefits and concessions, marketing mechanism, export potential, problems faced.

4.5 Productivity and Quality management

Importance and relevance of TOM, techniques used, functions, constitutions and implementation, encouraging creativity, suggestion schemes, 'Just in time', Kaizen, productivity concept, measurements and their need, method of study, work measurement job evaluation, sharing gains in productivity, incentives schemes and experiences with their implementation in India.

4.6 Public Relations Management

Role of PR, 'Publics' in PR, organisation structure and PR, PR role of managers, Indian perspective, communication and PR, PR and corporate image, social responsibility of business and PR, PR and employee returns, cooperation with media, consumer an investor relations, ethics.